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Google must cope with new claims for damages for a total amount of 25 billion euros. The accusation once again of abuse of dominant position in the digital advertising market that manages the sale of advertising space between publishers and advertisers, and will be formalized in the coming weeks in two lawsuits in courts in the United Kingdom and in Europe.
The news was reported by Guardianwho quoted the words of Damien Geradinmanager and founder of the law firm Geradin Partners involved in the European process: “Publishers, including local and national media that play a vital role in our society, have long been harmed by Google’s anti-competitive conduct.”commented. “The time has come for Google to take responsibility and pay compensation for the damage it has caused to this important sector”. Google’s anticompetitive conduct would have led to a collective loss in the country of over € 8 billion for publishers, including large and small businesses on the British web.
Google accused of abuse of dominant position: compensation requested for 25 billion euros
Last year the French Competition Control Authority imposed a 220 million euro fine on Google, precisely for the abuse of its dominant position in the digital advertising market. To date, moreover, the European Commission is investigating to verify whether the American giant has obtained illegitimate advantages over its competitors in the sector, publishers and advertisers. In this context, the two upcoming processes are inserted, which have the aim of recover compensation for potential loss of earnings originating from online advertising space, for publishers of advertising-funded websites.
It was not long in coming from a response from Google, also cited by the Guardian, in which the accusations were rejected:
“Google works constructively with publishers across Europe – our advertising tools and those of our many competitors in the online advertising industry help millions of websites and apps fund their content and enable businesses of all sizes to reach effectively new customers. These services adapt and evolve in collaboration with the publishers themselves. This is a speculative and opportunistic cause. When we receive the complaint we will vigorously reject it. “
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