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HONOR was a great protagonist at IFA 2022 in Berlin, the most important European event dedicated to technology, which after two difficult years is back in attendance. The atmosphere that you breathed walking among the stands made you forget the difficulties of the last two years and it was an opportunity for HONOR to present the new strategy Dual Flagship. The CEO of HONOR, connected remotely, has announced that, starting from 2023, folding devices will be distributed in Europe, and also in Italy, which will coexist with “traditional” flagships.
It is an important step, which will further strengthen the ecosystem of HONOR products, which already today consists of smartphones, notebooks and accessories. During the keynote, the first tablet was also announced, theHONOR Hall 8for the European market, but above all the new MagicOS 7.0 operating system, which will allow greater interaction between all HONOR devices.
After the CEO, he took the stage Tony RanPresident of HONOR Europe, who in presenting the various products in detail underlined the importance of an integrated ecosystem of products.
The HONOR strategy based on the Italian reality
The IFA in Berlin was also an opportunity to take stock of the Italian market for HONOR. We interviewed Roger LiyunGeneral Manager, e Stefano Grianti, Sales Vice President, of HONOR Italia. Both underlined the importance of a model like the HONOR 70, which we can define as mid-range, both because many users are price conscious and a product that is between 500 and 600 euros is still able to offer an experience on various aspects similar to flagships, but also because it becomes an “entry” product in the HONOR world, for those looking for important technological content and who can approach flagships in the future.
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