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Intel announced “Intel Processor“, a new product for the PC segment”Essential“. The new offer replaces Intel Pentium and Intel Celeron notebook brands in 2023.
“Whether you use it for work or leisure, the importance of the PC is increasingly evident as the speed of technological developments that shape the modern world increases. Intel is committed to driving innovation for the benefit of users and our entry-level processor families have been instrumental in raising PC standards across all price ranges. The new brand for Intel processors will simplify our offering allowing users to make the choice that best suits their needs, ”said Josh Newman, Vice President & Interim GM Mobile Client Platforms.
The new branding structure, from Intel’s point of view, allows it to focus more on its flagship brands, the well-known Intel Core, Intel Evo and Intel vPro. Also, with today’s announcement, it comes streamlined the offer in the different market segments, allowing the company to improve the communication of the value proposition of each product.
In fact, the Intel Processor brand encompasses multiple product families, with the aim of simplifying the shopping experience for users. Intel will continue to deliver the same products and benefits across segments, while also keeping the current product offering and roadmap unchanged.
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