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The new initiative is carried out thanks to the collaboration with NFT PRO and INVNT.ATOM. Going into the details, Lamborghini supercars will be the protagonists of places that the traveler can visit and discover, collecting new NFTs every month for eight months until March 2023.
Specifically, the collection is composed by 4 NFTs issued every month for 4 consecutive days, available for purchase for 24 hours only. The fourth NFT will be available in a special and limited edition of just 63 units. Finally, only those who have acquired all the issued monthly NFTs, the 3 regular NFTs or the 3 regular NFTs plus the limited edition, will receive a special NFT in addition.
In this period, some surprises will also be communicated as a digital artwork of the Lamborghini Style Center produced for the “The Epic Road Trip” campaign to those who purchase two complete monthly collections. Or, for those who have completed the first four months there will be the opportunity to participate in a tour in the Sant’Agata Bolognese headquarters. The first set of four NFTs will be released starting August 8th within a dedicated site. Christian Mastro, Marketing Director of Automobili Lamborghini, commented:
Since 1963, the year of its foundation, Automobili Lamborghini has always shown itself to be at the forefront by demonstrating it with its super sports cars, which are and continue to be the protagonists of the dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream, an expression of design and art that underlines our value of authenticity. NFTs are the new unconventional and exclusive proposal, a way to pave the way for a new form of expression for the younger generation.
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