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Le kei car, literally “light vehicles”they are doing go crazy Japan and, consequently, also Nissan and Mitsubishi which launched kei electric cars at the beginning of the year Nissan Sakura and Mitsubishi eK X EVfinding themselves overwhelmed by requests.
In July, Nissan Sakura posted orders for 23,000 units, more than all electric vehicles sold by all companies in Japan last yearand two months later requests for Nissan Sakura and Mitsubishi eK X EV have reached 35,000 units.
The demand is so high that Nissan is unable to produce enough cars, in a reasonable time, to be able to satisfy it, coming to announce on its Japanese website, in early November, to have temporarily stopped the acquisition of new orders. A spokesperson for the company, quoted by Reuters, said the company stopped taking orders for the Sakura in late October, as customers already have to wait more than a year for the car.
The company did not say when orders will reopen, but has announced plans to increase production of its kei electric cars from the 20% in the course of 2023, reaching approximately 70,000 cars produced.
The Sakura model is powered by a 20 kWh and is fitted with an electric motor, located in the front compartment, with 63 horsepower and 195 Nm of torque. Autonomy is estimated up to 180 kilometers based on the Japanese WLTC cycle and the price is approximately $ 16,250, excluding subsidies.
Suzuki Motor and Daihatsu Motor are also about to offer their mini electric car models, encouraged by the great demand; electrification of the kei car segment, which currently accounts for 40% of new vehicle sales in Japan, it is key to the nationwide shift to electric vehicles and represents huge revenue opportunities.
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