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Despite the efforts made in recent times for try to transform your own image from that of a one-platform adult-only social network for all types of creatorsmore like Patreon, OnlyFans continues to be a reference point for users looking for more explicit content. In this sense, from the stage of TechCrunch Disrupt the ad of the Ami Gan platform he reassured everyone that, at least five years from now, the creators of photos and videos off-limits to minors will be able to continue to make a living on OnlyFans.
The news has an important specific weightconsidering both the solid relationship that binds the British social network to that type of subscribers, and the turning point last year, when even under the pressure of companies that provide payment servicesfearing to encounter difficulties a raise external funds, the platform announced it would ban adult content. A turning point that was however cassata in less than a weekfollowing user protests.
The decision has a foundation too from a competitive point of view: earlier this week, a behemoth like TikTok has made official the choice to introduce live streaming for adults onlyincreasing the minimum age of its users from 16 to 18 years.
At the same time, OnlyFans continues to make important efforts to rise from the position of a simple content platform not safe for work (Nsfw). The top executives of the British platform in fact use the euphemism “spicy” to refer to published content and tend to emphasize, in recent times, the growth within the social network of categories such as cooking and fitness. For this reason, as Gan explained, a large number of lawyers are working in these weeks to ensure that adult content is actually viewed only by users of age.
Meet the needs of subscribers looking for a given type of photo and video will continue to be a goal of OnlyFans. An address that undoubtedly has economic reasons, even if the head of strategy Keily Blairon the stage of the TechCrunch Disrupt, have shown great caution about how profitable it is. “We should look into – explained Gan – every single transaction on the platform and we are not collecting data to that effect“.”It is interesting to ask – added Blair, who joined the company last January – because it is interesting for people to know“.
The company operates on a model of revenue sharing 80/20: creators keep 80% of the sums received, paying a 20% commission to the platform. For the British social network, the turning point was 2021. Today the registered creators are 2.1 millionthe users who follow them 188 million. The audience of fans grows faster than that of streamers: the former by 128%, the latter by 34%. In 2021 the creators earned $ 4 billion, Onlyfans $ 433 million. A figure much higher than the 61 million in 2020. During the year, revenues were 932 million dollars, with a growth of 160%.
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