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Polestar debuts in Italy with the new sport utility 100% electric Polestar 3. But whoever still identifies the Polar Star brand with the company created to make Volvo’s sporty models, must change their minds. “Since 2017 swe are a Swedish manufacturer of premium electric cars “points out Alexander Lutz, the first CEO of the Polar Star on Italian territory. “But if with Polestar 1, the family feeling with Volvo was still evident, with the Polestar 2 sedan and the Polestar 3 SUV, we are increasingly moving towards our identity which will be marked with each new release“.
There will be news starting from concept of sale. First of all, instead of the dealers, i will open Polestar Space. “In these spaces, customers will be able to see the car, touch it and drive it”, Says the new manager. “People don’t know the world of electric vehicles as well as the traditional one. Rather than pushing sales, our job will be to make it easy to get started with electric. For this, we have included in the Space (the first in Italy will open in Milan in 2023) the figure of the expert, who will answer every customer question. ” Soon, those who need information or simply want to satisfy some curiosity about the Polar Star range, will be able to take advantage of the expert advice from the comfort of your home via smartphone or tablet. But, since we were in Copenhagen for the launch of their latest news, let’s start giving you some sneak peeks of the first sport utility 100% electric with high performance by Polestar.
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