Saudi Arabia relies heavily on creativity | Wired Italy

Visiting Saudi Arabia today, one cannot fail to notice traces of Vision 2030the project strongly desired by Prince Mohammed Bin Salman (known as Mbs) who wants change the face of local society to adapt it to the economic and social transformations underway. From the streets – where women finally really drive – to parks full of works of art and activities, from the festivals frequented by the very young to international restaurants, everywhere you can breathe a new air.

The credit is also due to the King Abdulaziz Center for World Culture (Ithra) in Dammam, on the east coast of the country. In this center, the only one of its kind in the country, they promote themselves art and culture national, Middle Eastern and global, with workshops, shows, events, exhibitions and experiences of various kinds. One of these is undoubtedly the festival of innovation and technology Tanween. The event, which started on October 27 and will run until November 12, is now in its fifth edition. Backed by Ithra’s mission to support the local economy and creative industries, Tanween connects innovators and creatives of all ages, levels and interests with a network of experts and professionals from around the world. The this year’s theme, “Collaborate”examines the creative potential of teamwork and partnership, as well as the importance of unlocking new opportunities by connecting ideas.

Organized over three weekends respectively on the theme of “the business of creativity”, “graphics” and “architecture”, the festival explores new ways of creative collaboration, hosts various public activities, including interactive exercises, in which visitors engage in short and practical activities related to architecture, fashion, nature and technology. There is also the Weaving Wall, where the public is encouraged to come together to consider the importance of managing textile waste by weaving on large-scale looms using recycled fabrics. Additionally, the space is open to local and regional creative minds to host engaging encounters with creative encounters. Finally, the Challenges exhibition showcases the skills of the next generation of designerswho have developed practical solutions to real-world problems.

Among the best known speakers, Princess Nourah Al-Faisal (entrepreneur and designer), artist Arne Hendriks, Reebok founder Joe Foster, Rami Afifi, street art expert Carlos “Mare139” Rodriguez, urban planner Huda Shaka, the Reeps One beatboxer.