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Simplicity, flexibility, sustainability, these are the three guidelines that are leading Škoda towards the future: the winged arrow symbol has been simplified, losing its characteristic 3D plastic graphic in favor of a minimalist and intuitive two-dimensional picturemark. But the logo change is just the beginning.

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In an official press release, Klaus Zellmer, CEO of ŠKODA AUTO, said: “Today is a very special day in the history of ŠKODA AUTO: we are unveiling our new brand identity, including a new logo … With the study of the VISION 7S concept, we give a specific preview of a completely new ŠKODA model that will complement the high-end of our product portfolio and customer base. In addition, we are significantly accelerating our electronic campaign and will launch three more fully electric models by 2026, with others in the pipeline. This will put us in an even stronger position for the decade of transformation. In addition, over the next five years we will invest a total of 5.6 billion euros in e-mobility and another 700 million euros. in digitization, thus ensuring the future profitability of the company and jobs “.

The Czech carmaker is accelerating significantly towards zero-emission mobility and will launch three more fully electric models as early as 2026pointing to over 70% of fully electric models in Europe by 2030.

In addition to a small car, a compact SUV and a seven-seater for families, the concept study VISION 7S, with a range of over 600 kilometers and a maximum charging speed of 200 kW, based on the Volkswagen Group’s Modular Electrification Kit (MEB). The concept also features an 89 kWh battery and generous interior space, with numerous Simply Clever details.

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The brand is making great strides too towards sustainable production processes, committing to use electricity from renewable sources. In Mladá Boleslav, the batteries are made directly in the factory and transported by electric trucks; Furthermore, from 2030 the Czech and Indian plants will produce zero-emission cars, as has been the case in the Vrchlabí production center from 2020.

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Škoda is not leaving out there eitherthe sustainability of its products, preferring recycled materials whenever possible: an ENYAQ iV, for example, uses 13 kilograms of recycled plastic recovered from cases and bumpers of discarded batteries. The recycling rate of the steel used in the body is 40%, while that of aluminum reaches 60%. The side windows are made of 20% recycled glass. Inside, the ENYAQ iV also offers seat covers made with the 40% virgin wool and 60% recycled PET bottles.


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