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Sony has unveiled its new range of Bravia TVs for 2023 with seven series ranging in all the innovation and price ranges, in particular with the main segments of the oled, mini led and led proposals. Apart from the model top of the line 77-inch A95L qd-oled which is installed at the top of the catalog, the choice is wide and varied with a parterre of technologies that satisfies all customers, including gamers thanks to Dolby Vision Gaming. Following the alphabetical progression, the televisions will be distinguished by the letter L (last year it was the K) at the end of the name and will welcome the XR processor that will bring on board the new Xr Clear Image.

There are four series in Sony’s Bravia XR range for 2023 with the common constant of 4K resolution and HDR support:

  • A80L with oled technology and models with dimensions of 83, 77, 65, 55 inches;
  • A95L with qd-oled technology and models with dimensions of 77, 65, 55 inches;
  • X95L with mini led technology and models with dimensions of 85, 75, 65 inches;
  • X90L with full array LED technology and models with dimensions of 98, 85, 75, 65, 55 inches.

The four Bravia Xr series will be able to count on the renewed Cognitive Processor Xr processor with Xr Clear Image technology that optimizes image quality by reducing noise and significantly increasing sharpness even in the most dynamic actions, also offering a adaptive upscaling applying ad hoc corrections according to the type of input signal. There are some specific technologies for certain lines such as the Xr Backlight Master Drive which always allows the best illumination of each area of ​​the screen and managing a greater number of independent zones or the Xr Oled Contrast Pro which takes care of the dynamic contrast on oled and qd-oled panels. There are also solutions for the more entry line or the liquid crystal one with the Xr Contrast Booster which takes care of local dimming.

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