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In the last weekend Chiara Ferragni ended up at the center of the controversy on social media for posting a story on Instagram. In particular, a phrase addressed to his son caused a sensation Lion: “Just a minute Leo – you hear someone say (maybe the nanny?) -. Smile, then you’re done and you can continue drawing “. Words that have sparked the controversy on the Net about the big one media exposure to which the influencer’s children are exposed. A delicate topic that is coupled with that linked to the phenomenon of baby influncer: more and more children, in fact, find themselves already from the earliest years of age to appear on social networks, either for the mastery with the technological means that they begin to have from an early age, or by choice of the parents, who decide to start sharing photos and videos of their children, aware or not, of the possible consequences.

Parents, children and social networks

THE Ferragnez since the birth of their first child they have always published and shared moments of family sharing on their profiles, reaffirming their being on more than one occasion aware of this choice. Chiara Ferragni and Fedez are not alone, however. Other celebrities and influencers have also opted for this choice and, for some time now, to keep company with the children of famous people, there are also those of ordinary people. For some time, in fact, it has been on TikTok be on Instagram several children have become popular thanks to videos posted by parents on their profiles. From the first light of the Web, children are part of those “cute” contents with great viral potential. For this reason, regardless of the intent with which you share material that includes minors (and in this case we are talking about children who are no more than four or five years old), we must be careful with the time bomb of social media, because what could be a simple memory can soon end up anywhere. Of course, even in the wrong hands.

A dividing line

However, a slight distinction must be made between the phenomenon baby influencer, which was mentioned above, and that – still unnamed – of the children captured and posted on social networks. The former, in fact, are slightly larger (from 7 to 16) and can be vaguely aware of the contents of which they are protagonists: often these are sponsorships or funny contents, of which the child / teenager knows practically everything and, in some cases, he is even the creator of a particular video. Maybe even together with the parents. On YouTube, for example, there are many baby influencers who share their experiences and family trips or show how to make a DIY slime. In short, a world that is not so different from the one that some children of the eighties and nineties experienced among commercials, films and TV programs.

The others, however, are tend to be smallerthey know the means of the smartphone just as well because they have experienced it since the first months of life, but perhaps they still can’t to actually understand the real audience to which they are exposed. Maybe because parents share their video on social media in a completely harmless way, because in that circumstance they are particularly nice and the content is very funny. At that point, if the video goes viral or not they can really do it only parents. And this can be a risk. Because the parent in question could get it “Entice” from the numbers made by a certain content, up to creating a profile serial dedicated to the child.

Two known examples

In this sense, in recent times, two profiles in particular have made a real boom of views: they are two Italian girls whose further data we will not share. Both are hugely popular and one of the two in particular has allowed the mother’s account to surpass one million followers.

In the videos the girls are filmed while they tell funny facts or when they pose as adults, or simply when they dance at home. In short, nothing different than what their peers do. Their sympathy has allowed them to depopulate in such a clear way as to bring other users to the remix of their contents: this means that new videos have been created, published by other users, with the voices of the girls or new shares by other profiles, bringing their faces to other people’s message boards. These videos, with millions of views and shares, especially if produced in a serial manner, become increasingly difficult to monitor in an ecosystem such as that of social networks that has fewer and fewer borders.

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