The Geneva Motor Show flies to Qatar | Wired Italy

But if this part of the exhibition is by now consolidated (as in other international exhibitions), the one in Doha sees three other situations designed exclusively for a special clientele with VIP previews, exclusive areas and the possibility of private tours. This will take place not only at the DECC but also at the Lusail Circuit, available from 11 October, immediately after the Grand Prix. While for the entire duration of the expo they will be held special desert tours for test-drives. While the closing of the show will be celebrated with a final 6 km parade along the Doha seafront. The Genevan management of the show estimates that this year’s registrations are confirmed between 40 and 50 exhibitors. Registrations that can take place starting from February 1st. Among them, the Chinese car manufacturers have already given important signs of interest. GIMS Qatar will be held once every 2 years, always at the same time as Formula One. While the edition of the traditional Geneva Motor Show, in Switzerland, will jump to 2024.

But why Qatar? The answers brought by Berthold Trenkel of Qatar Tourism are different. Let’s start with the visitors: last year – except for the World Cup – he saw about 1.4 million tourists. A considerable number driven by services of first-rate hospitality; easy access, as Qatar is free visa for more than 90 states; the primacy in personal safety, given that this is the safest region in the world with the lowest crime rate. Transport services also contribute to the choice given that 80% of the world’s population is located 6 hours from Qatar. Finally, this region represents the fastest growing luxury car market; and that certainly doesn’t hurt.