Three key innovations to improve smartphone photography according to Vivo and ZEISS

There smartphone photography it is becoming increasingly central to the daily lives of billions of people around the world. The users who choose to buy the are now a niche cameras (mirrorless or reflex), which often have a very high cost and require some practice to produce high-level results. Everything is done with the smartphone, a single device equipped with various optics and always at hand. But what are the new trends in smartphone photography? What can we expect from the best cameraphones for 2023?

Answering these questions is certainly not easy, but fortunately they come to our rescue I live And ZEISS. The two companies have already been collaborating for three years to innovate in smartphone photography, and they have in store very interesting news for the next models arriving in 2023. So here are the three pillars who will guide the innovation of cameras on smartphones and the photographic quality of shots.

One of the biggest problems for smartphone photos is the noise management under conditions of low light, especially for night photos. This is mainly due to the very compact size of smartphone sensors, which can capture a fairly limited amount of light.

Luckily i’m on the way new generation 1″ sensors, which aim to capture more light to obtain a better signal-to-noise ratio. They will also be used glass optical elementsin order to maximize the cleaning of the image, avoiding artifacts on the image.

There will, of course, also be new software processing algorithms, taking advantage of the now very present artificial intelligence. Vivo and ZEISS predict that the importance of video will also grow dedicated and specialized chips for image processing, which will allow you to have a faster and more beautiful processing result, as well as a better optimization of energy consumption. All this should lead to a strong digital noise reduction, with sharper and more detailed shots in any light condition, even the most difficult ones.

One of the trends noted by Vivo and ZEISS is that users want more personality for smartphone photos, especially for portraits. The collaboration between the two companies therefore also aims to provide more creative tools to users, to give everyone the opportunity to do more artistic photosobviously in a simple and intuitive way.

Among the innovations that we will see in the course of 2023 there will be new creative effects, some of which will be very useful for portraits. For example, thanks to new algorithms it will be possible to easily use an effect to generate lens flareplaying with light reflections to give a particular atmosphere to your shots.

Great strides are also being made in terms of naturalness and color fidelity. ZEISS still attaches great importance to cameras with 50mm lens equivalent, which they allow to obtain more natural portraitswith subjects positioned at a distance of between 1 and 2 metres, perfect for making them more relaxed and at ease in front of the lens.

Since the launch of Vivo X70 Pro, the two companies have been working hard on the color renditionto get the greater fidelity to reality. Not only that, because Vivo has also paid close attention to smartphone screens, the ones on which you can admire the shots produced by the device. In the coming months we will see more and more smartphones with calibrated displays for a more faithful color rendering.

If all these innovations aren’t enough for you, you can still focus on a real camera, perhaps one of the new latest generation mirrorless cameras. TO this address find the list with all our latest camera reviewsso take a look!