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The last hours of the Privacy Guarantor and the pressure of the Irish Data Protection Commission (DPC) seem to have led TikTok to the mildest advice.
The Chinese company has decided to suspend the entry into force of the new privacy regulations that would have allowed the “personalized advertising“, based on the profiling of the behaviors held in the navigation of the social network, of reach adult users without explicit consent.
The new legislation was to be implemented starting today, July 13, but it will not. A spokesperson indeed told the site Techcrunch that the introduction of the new policy is suspended. “As we address the issues raised by stakeholders about the proposed personalized advertising changes in Europe, we stop introducing that portion of the update to our privacy policy“.
“We believe that personalized advertising offers the best in-app experience for our community and put us in line with industry practices and look forward to engaging with stakeholders and addressing their concerns. “
TikTok wants to change the legal basis for data processing no longer based on the consent of the interested parties, but on unspecified “legitimate interests” of TikTok and its partners. The Guarantor, in his letter, immediately asked the social network for clarification, coming to the conclusion that “this change in the legal basis is incompatible with the European directive 2002/58, the so-called ePrivacy directive, and with art. matter of protection of personal data (which implements it) “.
TikTok: new filters and tools to improve the videos offered to the youngest
Meanwhile, TikTok works to make the app more and more “teenager” proof. The company is implementing a tool that people can use to “automatically filter videos with words or hashtags that they don’t want to see in their For You or Followers feeds. This function will be available to everyone in the coming weeks“.
“We want to play a positive role in the lives of the people who use our app and we are committed to fostering an environment where people can express themselves on a variety of topics, while protecting them from potentially difficult viewing experiences“.
“Last year we started testing ways for avoid recommending a variety of similar content on topics that might be fine as a single video but potentially could become problematic when viewed repeatedly, such as topics related to diet, extreme fitness, sadness and other topics related to wellness. We also tested ways to recognize if our system might inadvertently recommend a narrower range of content to a viewer. “
“As a result of our testing and iterations in the United States, we have improved the viewing experience so that viewers now see fewer videos on these topics at a time. We are still iterating on this work given the nuances involved. We are training our systems to support new languages ​​as we look to expand these tests to more markets in the coming months. “
TikTok is also ready to introduce a new system for organizing content “based on thematic maturity”a rating system similar to that of other industries such as video games, to “prevent that content with openly mature themes reaches audiences aged 13-17“.
“When we detect that a video contains mature or complex themes, such as fictional scenes that may be too scary or intense for a younger audience, the video will be assigned a maturity rating to prevent anyone under 18 from viewing it.”
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