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It is no mystery that Toyota has always expressed several doubts about electric cars. Although the Japanese manufacturer has presented a substantial plan that provides for the launch of several 100% electric models in the coming years, it has always been very skeptical about the willingness of some countries to want to accelerate the adoption of this form of mobility. In the past, for example, the words of Toyota’s number one had been discussed a lot Akio Toyoda who pointed out that electric cars are probably overrated.
This “skeptical” position was reiterated recently by Jack Hollisexecutive vice president of sales for Toyota Motor North America who, during a webinar hosted by the Automotive Press Association, essentially said that the market is not ready yet to mass adoption of electric cars.
The reference, specifically, is al US market at a time when the US government intends to push the adoption of battery-powered vehicles to achieve specific goals in the coming years.
I don’t think the market is ready. I don’t think the infrastructure is ready. And even if you were ready to buy one, and if you could afford it … the price is still too high …
In short, the Toyota executive points the finger on prices and charging infrastructure, themes certainly not new and on which we have been discussing for some time. Critical issues raised several times not only for the American market but also for the European one. Data in hand, in the first half of 2022, sales of electric cars in the United States accounted for 5.2% of total sales. This is more than double what was done in the same period of 2021 when electric represented 2.5% of total sales.
Therefore, in the United States the electric market is growing but Toyota does not believe that the objectives set by the Biden government can be achieved. And to support his point, Jack Hollis takes the hybrid as an examplehighlighting the long time it takes to make it a popular technology.
It took 25 years to get to less than 10% market share for the hybrid, which is affordable, which is made with the resources available.
The Toyota executive then stressed that the number of American motorists interested in electric is not what the US government hopes.
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