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The new ones smart TV marketed in Italy will have to compulsorily predict the presence on your home page of an immediately visible iconin position principal compared to the others, what a deal access to services of general interest (Mr), among which are included Rai, Mediaset, La7, Sky and Discovery, national radio and local TV stations. Manufacturers will also have to sell, together with each appliance, at least one remote control with number buttons from 0 to 9, to allow users to tune into the channels of the DTT.
The situation:
The public consultation
Are these the main guidelines on which the Communications Authority (Agcom) approved, on 25 January, launching a public consultation. The purpose of authority is to ensure the greatest possible prominence on the televisions of Italians to those who in a note are defined as the “audiovisual and radio media services of general interest”, provided by the publishers of traditional TV.
The icons
According to the provisions of Agcom, the icon must constitute single access to all Mr and lead to a sub-menu containing more icons: that of the Raithose of the other broadcasters national generalists grouped by publishers, one dedicated to national radiosone for the local televisionsas well as others that they can group thematic channels.
These icons will need to group All the services of general interest provided for free from singles publishers. Among the latter, those not provided for by the text of the authority who wish to be qualified as Sig will have to submit a specific request within thirty days of the final approval of the provision.
There prediction the presence of an icon on the home pages of all smart TVs marketed in Italy is useful, according to Agcom, “to ensure the widest possible audience the pluralismthe freedom of expressionthe cultural diversity and theeffectiveness of the information“.
The motivations
The provision, through which “the authority intends to ensure that certain services and content are immediately accessible to userswhile continuing to assure the latter the widest possible choice” represents a panacea for traditional publisherspreventing the risk that new smart TVs can somehow put on the back burner the digital terrestrial channels compared to the platforms of the stream online.
TO “preserve the availability and accessibility of content usable through the digital terrestrial platform” they also serve the other stakes imposed on producers by the text put up for consultation, i.e. the supply to customers of at least a remote control that has the number keys from 0 to 9 and the prediction of an automatic numbering system. Obligations that will affect the policies of companies both in terms of hardware productionboth regarding the software one.
Also for this, “in the consultation is expressly requested to the market of propose improvements or alternative hypotheses to this”. The public consultation will start from the date of publication of the resolution and will have a duration of 30 days.
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