Twitter, Elon Musk attacks Apple: they don’t advertise and want to kick us out of the App Store

Elon Musk takes a hard-nosed fight against Apple. In the past few hours, the new owner of Twitter has targeted the house in Cupertino, guilty according to him of having almost completely interrupted advertising investments on the social network. Not only that, Apple would also threatened to remove Twitter from its App Storebut did not explain the reasoning.

Within a few hours, therefore, what seemed to be a boutade returns to the news, namely the possibility that one day a new smartphone dedicated to Twitter and other initiatives of the histrionic South African entrepreneur will arrive on the scene.

Future scenarios aside, Musk has lashed out at Apple accusing it of being against free speech and promised to publish “Twitter Files” to let the world know what goes on behind the scenes. In several tweets, Musk accuses Apple of censorship, assuring that it is “about a battle for the future of civilization. If free speech is also lost in America, tyranny is all that awaits us.”

In the series of tweets, Musk called “accurate” a Epic Games videos of 2020, in which Apple became the negative protagonist of its famous “1984” commercial. Back then Apple freed people from the yoke of IBM, today Apple is the tyrant. Elon also has urged Apple to “publish all censorship actions it has taken that affect its customers”.

The CEO has once again criticized the handout that Apple requires on in-app purchases, calling it a “hidden 30% tax” on anything you buy from the digital store. As reported in recent days, Apple’s App Store chief Phil Schiller deleted his account on the platform after a similar comment and shortly before Trump’s account was reinstated.

Apple hasn’t commented on the matter yet, but it’s not hard to think that Musk’s recent moves, such as the amnesty for suspended accounts, have drawn his attention to the content moderation. Should Twitter lose control of it, becoming a toxic place (not that it already is, actually) and a spreader of fake news (Musk himself, in the past few hours, she did it), could really take action. There are those who see Schiller’s departure “as when you remove troops from a country before attacking”.

According to Washington Post, in the first quarter of this year Apple was the top advertiser on Twitter, with $48 million in ad spend on the social network accounting for more than 4% of the social network’s revenue that quarter. If Apple were to remove Twitter from the App Store, new iOS users would not be able to download the app and access the social network in a comfortable way, while users would not be able to download new updates. Huge damage to the new Elon Musk course.