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Waze has teamed up with Renault and announced the new version of the app integrated on Android Auto, the platform for connecting your smartphone to your vehicle’s multimedia screen without having to use USB cables or a Bluetooth connection. For the moment, the announcement only concerns Renault, but given the growing diffusion of the application in recent years, it is reasonable to expect further announcements of partnerships with other car manufacturers.
There is talk of innovative vehicles, aircraft, engines and fuels, but also of cities to be redesigned and migratory flows
New services
Waze is a navigation app for cars that was born in 2008 with the aim of making a map available to the community built and updated by users in order to provide accurate driving directions both in large cities and in more rural areas. Unlike traditional digital maps, Waze is not based on satellite images but on the information provided by its users through the technique of the crowdsourcing. The application records the movements of its users and sends them anonymously to the company’s data centre.
Over time Waze has caught on tens of millions of dollars in investments and in 2013 it was bought by Google. Today there are around 150 million users and the service is available in 50 languages in over 185 countries. In addition to motorists, the Waze community has over 500,000 map editors, who update the maps every day and make sure that road network data is accurate.
From the ability to search service stations and electric charging stations closer and cheaper to that of know in advance the cost of the toll in case of long journeys, fromaudio player which thanks to corporate agreements with the major streaming platforms allows the user to listen to music or podcasts without leaving the application free to locate the parking lots closest to the destination, the features added over the years are numerous. In particular, in telling a Wired application, the company’s regional manager Dario Mancini proudly mentions the ability for users to view the location of well 655 first aid and health emergency operational units throughout Italy, the result of the collaboration between Waze and its community of local volunteers.
Local mobility
Waze has also been active for several years to help cities cope mobility problems such as congestion, safety, sustainability and costs, with over a thousand partnerships with various entities around the world in order to promote smart mobility, such as Rome Airports and the City of Milan. Waze Crisis Response is the program through which the application helps to communicate with motorists and a improve road safety in the event of natural disasters or other unplanned tragic events. Examples in this sense were the collapse of the Morandi Bridge in Genoa in 2018 – after which the Waze community immediately took action to update itself and indicate all the motorway and city street closures under the bridge – and the earthquakes in central Italy in 2016 and 2017when it took only a few hours for the viability of the access roads to the places hit by the earthquake to be already indicated on the map.
For Aron Di Castro, director of marketing and partnerships at Waze, “have real-time navigation, route and Waze alerts integrated into the display of Renault vehicles, makes the driving experience streamlined and seamless. We can’t wait to bring you this new driving experience to more users worldwide in 2023.”
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