Work: the Corporate villain was on social media teaches how not to get engulfed

After the period of the great resignations, the work is trending again on social media thanks to the trend Corporate Villain Era. With this phrase translatable into it was from the corporate enemy, we mean those who want to maintain a healthy balance between work and private life, or to escape exaggerated requests from bosses, grant less availability outside office hours and obtain more space for their mental health. THE videos on choices and behaviors not oriented towards one’s own employment have become popular on TikTok and other social networks.

TikTok against burnout

It all began in recent months, when some work-themed clips on TikTok have gone viral. “Back at the office after a yoga class for lunch”; “I do not answer emails on weekends and after 5pm”; “Today I’m going to take time off because it’s sunny outside and I want to take advantage of it” are overlay messages in creator movies. The hashtag Corporate Villain Era he made his entry shortly after in the caption ed it also became trending on Instagram and Twitter. Today on TikTok there are many themed videos and total views are over 5 billion. The setting is usually of two types: outdoors while smiling after leaving the office or at your desk as you are about to shut down your computer.

The concept behind the trend is no different than that of the great resignations or the so-called Quiet quitting. Young professionals are learning to walk away from the workplace in order to avoid a burnouts, that is, a situation of physical and mental discomfort due to the excess of work demands. Unlike the previous currents, however, the Corporate Villain Era does not include resignation. You continue to work, but you do it in the normal way, without disproportionate hours or days dedicated exclusively to one’s work. “While some conversations about becoming a corporate enemy are laughable, they remind us that it’s just a job”wrote marketing expert Lia Esposito on LinkedIna social network where one’s occupation is at the center of the messages and where there is no shortage of updates in which work is exalted at any time of the day or at the weekend.