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As happens every year in December, when a 365-day cycle is about to end and a new year is about to start, Youtube has started releasing the rankings of the most viewed content. The reference in this case is 2022 and let’s start with Italy, the geographical area that interests us the most. But we also want to take a look overseas, where trends often arise that then also land in our container.
As for the United States, the top 10 trending videos, top 10 most famous and emerging creators, top 10 hit songs and top 10 video shorts in the United States were announced.
Many names will be unknown to us, for others less so, but it’s the right opportunity to get an idea of how the tastes of US users who have approached Youtube have changed in the last 11 months. Here are the rankings in sequence.
So we find out that number 1 on the list of top trending videos was “so long nerds”the highly emotional content shared on the channel of the late Technoblade, in which the father of the famous former Minecraft content creator announced that his son had died.
Technoblade, whose real-life name was Alex, died last June at the age of 23, one year after receiving a cancer diagnosis. The video included a heartwarming message from Technoblade, read by his father, saying.
“Hi everyone, Technoblade here. If you’re watching this, I’m dead. Thank you all for supporting my content over the years. If I had another hundred lives, I think I would choose to be Technoblade again every single time because those were the happiest years of my life.
Also on YouTube’s list of top trending videos of 2022 were the uncensored clip of the Guardian on Will Smith hitting Chris Rock at the Oscars, face revealed by Minecraft creator Dream, NFL’s Super Bowl LVI halftime show, Try Guys video explaining why they split from former member Ned Fulmer after the reveal of Fulmer’s workplace affair, and more we leave you to discover. Here is the ranking.
The list of the 10 most successful songs sees first place “We Don’t Talk About Bruno”taken from the soundtrack of Encanto and also one of the favorite tracks on TikTok this year.
The list of top 10 YouTube creators in the United States is based on total subscribers earned nationwide in 2022. At number one is MrBeast, whose real name is Jimmy Donaldson, who has garnered more than 27 million new subscribers this year, with a total of 114 million followers. These numbers make it the YouTube channel with the highest increase of this 2022.
Incidentally, MrBeast was the highest-earning YouTube creator ever, grossing an estimated $54 million in 2021 alone according to reports from Forbes.
We close with the last two classifications, that ofthe 10 most successful emerging creatorsand that relating to Shorts videosone of the great news of this 2022. In fact, for this last category we are facing the debut, but the contribution of this type of content is becoming so relevant as to convince Google to dedicate a separate category to it.
In wishing you good consultation, we remind you that Shorts content will soon enjoy greater consideration, more advertising content and, as a consequence, more revenue for creators as well. Google’s move was born to stem the success of competitors, such as TikTok, and not lose its way in the segment in which it has always dominated, that of videos, of whatever nature they are.
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