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Apparently, the most great fear from Google is that Android lose ground to Apple. That’s at least the site’s thinking The Informationwho analyzed the choices of the research giant recent times and the trends of market.
According to report, very detailed, Google he would in fact intend to (indeed, is already) redouble its efforts on own hardwareand forget about developing solutions general purpose softwarea trend confirmed by investments in Pixel devices and theirs success market.
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For years it was always thought that Google looked at his hardware as to a shop windowmore than a sector profitable, but evidently Sundar Pichai has changed my mind.
Already the Pixel 6 series, which were the smartphone the company’s fastest growing, led Google to become one of the top five manufacturers of smartphones in North America.
This paradigm shift has deep foundations, which lie in the displacement of the personnel involved in the development and insoftware engineering from non-Google functionality to company-branded devices.
Also with Pixel Watch we are witnessing a similar phenomenon, with almost plans for hinder development branded smartwatches Fitbit to push the own watch.
End of Google services so? No, but less development yes. According to an internal document, Google would have identified a series of partner important for which it should develop i best Google services. These include Samsung, OnePlus and Xiaomi. Whatever it means, no one knows, but it sure smells like differentiating between “brands of series A” And “B series marks“, with obvious implications for users and competition.
For everything else, Driving mode, Stadia And ChromeOS laptopI am cuts on cuts. But what is this due to exchange from paradigm? Two, second The Information are the reasons.
The first is of type commercial. Apparently the performance of the major Android smartphone manufacturer, Samsung, they convinced Pichai that it was time to intervene. A few months ago, in fact, the sales of iPhone in United States have surpassed those of the devices Android for the first time, an event that must not have been appreciated especially around Mountain View.
The second relates to Pichai’s intention to go Google 20% more efficient. This led to the block of hiring and resizing of Area 120the sector dedicated to development of innovative solutions. But also the development of Android Automotive it will be slowed down as employees move to other areas considered more strategic (and profitable). Android Automotive is in fact destined to bring about 1 billion dollars into the coffers of Google in the coming years, trifles for a company like Alphabet that earns 70 billion in one quarter.
Thing it will happen at this point? Although it is only a external report and not official statements, most likely we will see a greater commitment of Google in sectors key it’s more profitable, like the smartphone and the home automation, and some episodes like smartwatch And Tablet to “test the waters”.
From the point of view software, difficult to predict on Android in general, but it is certain that the exclusive functions for Pixel users.
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