In the wake of Bud Light teaming up with the transgender influencer Dylan Mulvaney for an ad campaign earlier this year, its parent company Anheuser-Busch has lost billions in market value and has suffered a 25 percent sales decrease, according to Daily Mail. A whistleblower who previously worked for Anheuser-Busch has now come forward to reveal the truth behind this campaign.

Whistleblower Sounds Off

The whistleblower told Outkick that despite the CEO of Anheuser-Busch saying that it “never intended to be part of a discussion that divides people,” the move to team up with Mulvaney was in fact intentional.

“[Employees] expressed the fact that they were shocked. ‘Why would they do this? What were they thinking?’ Especially now. This is the worst; it’s like the worst time yet, the best timing yet if a company were trying to change the way it operates from a corporate level. And that’s just my opinion,” the whistleblower said. “Many of us are talking about that like they planned it in a way … like a strategic destruction of Bud Light.”

Related: Garth Brooks Defends Bud Light Amidst Dylan Mulvaney Scandal – ‘Let’s Create A Place That You Feel Safe In’

‘Nobody’s Happy’

The whistleblower went on to say that “nobody’s happy” about the plummeting sales and “everybody” considers the move a “very bad idea.” Despite this, on a corporate level, the whistleblower feels that it could have been a strategic choice to undermine a major American company.

“When the company was bought over by InBev, a lot of things changed [from] when it was owned by Anheuser-Busch. You know, it’s an American brand,” he explained.

“Bud Light has been failing for many years. We’ve talked about that for many years. The numbers of just, you know, little by little deteriorated. And it feels like they said, ‘Let’s put this nail in the coffin,’” he continued. “Now we have a lot of layoffs, a lot of loss in production. It would be easy for them to restructure, let’s say, pay or contracts. It’s too obvious that they wouldn’t just mistakenly do this and not expect these repercussions. Anybody could tell you what was going to happen.”

In the end, the whistleblower can’t help but be “angry” over this entire situation.

“I’m angry at the company on the corporate level just because they had to have known that this was going to happen. And they let it happen,” the whistleblower concluded. “As for why, it’s all just speculation, but from previous years and the way they tried to take away the way the company is run from the past to now, it’s not the same company it was when I started.”

Related: ‘Shark Tank’s’ Kevin O’Leary Says $15B ‘Stunning Collapse’ Of Woke Target Should Serve As Warning To CEOs

Bud Light No Longer America’s Number 1 Beer

This comes days after Bud Light lost its title as the number 1-selling beer brand in dollar sales for the first time in two decades, handing this honor over to Modelo Especial.

“Bud Light’s missteps felt like a betrayal to both its liberal and conservative customers, and that trust is going to take months, if not years, to rebuild,” Daniel Korschun, an associate professor of marketing at Drexel University’s LeBow College of Business, told The New York Times.

It’s safe to say that Anheuser-Busch has learned the hard way that when you go woke, you also go broke. Only time will tell if the brand will ever be able to recover from this.

Now is the time to support and share the sources you trust.
The Political Insider ranks #3 on Feedspot’s “100 Best Political Blogs and Websites.”


Source link

(This article is generated through the syndicated feed sources, Financetin doesn’t own any part of this article)

Leave a Reply

Your email address will not be published. Required fields are marked *