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Apple is yet to announce its first mixed reality headset, but even so we’ve already heard plenty of rumors about the company’s long-term plans when it comes to this new product category. The Information, which has been providing multiple details about Apple’s new AR/VR headset, reported on Tuesday that the company’s engineers are already working on a more affordable version of the new device.
Apple’s AR/VR headset may get a cheaper version
Sources familiar with the matter told the report that even though Apple’s first AR/VR headset hasn’t yet been announced, the company is already concerned about its price. Previous rumors suggest that the price of the first generation headset could reach $3,000.
To ensure that more people can have access to such technologies, Apple is already planning a cheaper version of the device. The exact price is unclear, but the report’s sources claim that Apple wants this more affordable version of the headset to cost around the same price as an iPhone. Currently, the price of the iPhone 14 line ranges from $800 to $1,600.
Even so, the company still plans to release the first headset for a much higher price as a way to “test the limits” of how much consumers are willing to pay for such a product. But this is not the first time we’ve heard about a cheaper version of Apple’s new mixed reality headset.
Last year, analyst Ming-Chi Kuo had already reported that the company had been exploring the idea of introducing a more affordable version of the new product in 2025. Kuo also claimed that Apple will introduce the second generation of the premium headset in 2025, but it is uncertain what the differences between the two models will be.
Apple puts AR glasses project on hold
In addition to the new mixed reality headset, Apple has also been working on new AR glasses. Unlike the headset, the glasses wouldn’t have immersive VR features as they would be focused on basic tasks like showing users notifications. However, Apple’s plans on this may have changed as well.
Bloomberg’s Mark Gurman reported today that the company has put the development of its AR glasses on hold indefinitely. Similar to other reports, Bloomberg also claims that Apple now wants to focus on releasing a cheaper version of its headset by 2025.
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