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It will simply be titled BlackBerry the film that tells the story of the brand founded by the Canadian company Rim (Research in motion) in 1999 and able in a few years to reach a position of absolute domination in the then newborn smartphone segment, only to then experience an equally sudden descent into the abyss with the arrival of new fearsome rivals such as Apple and technologies adopted with culprit delay, such as the touchscreen display. After the various Steve Jobs directed by Danny Boyle and focusing on the Apple co-founder and the acclaimed The Social Network by David Fincher, who talks about the creation of Facebook, technology inspires a new cinematic filmwhich tells of a story perhaps less known to the general public but no less exciting.
In accordance to reported by Varietythe shooting of the film has just ended BlackBerrywhich was directed by Canadian director Matt Johnson starring Jay Baruchel (previously seen in Let’s get it over with) and Glenn Howerton (It’s always sunny in Philadelphia) to probably impersonate the two founders of the brand, Mike Lazaridis and Jim Balsillie. Thanks to full qwerty keyboardsat the connection to the web and to services that have immediately become essential for professional users such as push email and instant messagingthe BlackBerry was ahead of its time becoming in the early 2000s smartphones par excellence and conquering up to 40 percent of the market. It seemed an inscrutable domain, but the dizzying times of technology do not allow us to lean too much on the results obtained; Like this BlackBerry underwent a rapid decline just a decade later, with the advent of big names in the sector, first of all Apple, which has embraced private and professional users with devices such as iPhones, characterized by ease of use, the almost total absence of physical keys and a modern interface.
The film will tell how the founders went from glory to dust in a few years and will investigate how such an abrupt exit was possible. Last January, the company announced end of support for BlackBerry 7.1 and 10 operating systems in addition to the PlayBook OS 2.1 tablet. It is still unclear when the film BlackBerry will be released in theaters and if ever it will also come to us in Italy. In the meantime, it is always possible to read the 2015 novel entitled Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry, written by Sean Silcoff and Jacquie McNish, from which the film is based. It can be purchased in the original language (English) also on Amazon Italy, by clicking on the button below.
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