BYD has two new EV brands in store: Yangwang and “One New”

BYD intends to expand its offering of electric vehicles and to do so it will launch two new brands: Yangwang and an as yet unnamed second (nicknamed “a new one”) which, as announced by Wang Chuanfu, Chairman and President of BYD, “it will be a new brand specializing in professional and personalized identities and will cover family cars and luxury cars”.

With this move the company, according to Chuanfu, will form “a powerful brand matrix”coming to manage five names: Dinasty and Ocean (owned by BYD), Denza (initially 50% owned by both BYD and Mercedes-Benz, now 90% and 10% owned respectively) Yangwang and “One New”.

The Yangwang brand (simplifying the translation “looking up”), announced on November 8, is designed as a high-end brand in the luxury segment, “with disruptive technologies and products”. BYD has set up a new branch entirely for the newcomer, the Shenzhen Yangwang Automobile Sales Co. Ltd.

The first model is expected for first quarter of 2023 with the promise of “unprecedented high performance”; according to CnEVPost, it will be a hardcore all-terrain electric vehicle.

The indiscretion has been confirmed by some spy photos published by Chinese mediawho revealed that the first Yangwang model is an upright, bluffing SUV along the lines of a Land Rover Defender, Mercedes-Benz G-Class or GWM Tank 300. Like those models, the spare tire is located on the tailgate.

Among the innovations that this brand should introduce, there is one “pioneering new technology”in addition to the Blade battery and the CTB (cell-to-body) structural battery, but for the moment BYD is keeping the maximum confidentiality.

The prices of the Yangwang models, which as mentioned was born as a luxury brand, will be between 112 thousand and 211 thousand dollars, making future cars the most expensive of the automaker.

With regard to “One New”even him expected for 2023BYD described it like this: “The new brand will be based on highly professional and personalized identities, to meet the diversified demand of consumers. The brand will leverage co-creation with users and warmly welcome all franchisees to join BYD for its promotion”.