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Captchas, designed to be a barrier on the web to automatic systems which, however, did not dissuade human beings, they are rapidly becoming unusable, and they have littered the web with absurd puzzles that users are forced to decipher in order to do even the simplest things. “Everyone happened to murmur furiously: ‘There were no other images with traffic lights‘”, comments Effie Le Moignan, an associate researcher in social computing at Newcastle University, who defines the era of captchas as a'”atrocities for human-computer interaction“.
Automated tools designed to distinguish humans from machines (captcha stands for “Completely Automated Public Turing Test to Tell Computers and Humans Apart”) Have long since made the internet inaccessible to the average user. The captchas were for two purposes: to limit the spread of bots and train theartificial intelligence (Ai) to understand the worldfrom text to images. Google has entered the industry in 2009, buying for tens of millions of dollars reCaptchathe system developed by Duolingo founder Luis Van Ahn.
The alternatives
However, several decades after their introduction, it seems that the dominance of captchas on the internet is weakening. Apple, for example, has decided to give the hello to technology. At the Worldwide Developers Conference (Wwdc) last June, the company has announced which would replace captchas with a new feature, i Private access token. “Sometimes captchas are just a button to press – explained company engineer Tommy Pauly -, while at other times it can be difficult to complete them“.
Apple’s alternative tackles in easier way for the user the underlying problem that captchas try to solve, that is, to identify non-human behavior. “Captchas often lead to a slower and more complicated user experience – says Pauly -. When I do the exact same thing on iPhone with iOS 16 which supports tokens, I can do it immediately “. Private access tokens were developed by Apple in collaboration with Google, Cloudflare and Fastly.
According to Eli-Shaoul Khedouri, CEO of Intuition Machines, the company that created hCaptcha, Private access tokens will not mark the end of captchasfar from it: “Privacy access tokens are basically just a rebranding of the Privacy Passof which we are one of the creators“, he claims.
Attempts to change captchas
Khedouri says the future of captchas is bright, largely because his company is trying to transform into a fun time the negative experience of users, who often have the impression that they work for free for the tech giants when they try to solve the tests. “We don’t want to bore you to death – explains -, we would like the experience to be enjoyable“To try to achieve this goal, Khedouri and Intuition Machines are conducting some experiments: hCaptcha is testing a series of puzzle games that users have to solve; among the most popular are those based on animals: not surprisingly, according to Khedouri: “The internet is mainly used for sharing images of animals“.
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