Capitalism, technology, digital, sex and gender are all themes present in the work of Elisa Giardina Popeprotagonist of the seventh appointment of the “Art and Innovation” column for Wired Italy. Themes featured in Technology of Care (2016, now on display at the exhibition Video makes you happy at the Palazzo delle Esposizioni in Rome), on the concept of care, or, better, on how care has been reconfigured within the digital world. Care, or affectivity, conceived in a very general way, taking care of the other. An extended, invisible, reticular force of humans, not machines, who remotely do the work of healing. From here the artist began to establish a relationship with these “humans” (purely women) who work in digital platforms. The artist even went as far as establish relationships with chat bots, artificial intelligence software that simulate or process human conversations. Until you discover that behind the chatbot there are, once again, humans. Man is therefore always there, he is still the engine of global praise. There was no displacement by the car, rather, there was a crushing process. “Crush: strongly compress, with flattening, damage or breakage effects”, this is the definition of the dictionary, thus, crushed behind a machine distributed 24 hours a day.

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On the same line Cleaning the emotional data (2020) entirely dedicated to human work, a three-channel video installation that addresses the new forms of precarious work emerging in the economies of artificial intelligence. A new type of underclass, in this case hidden and little known. A human work that while it operates educates and makes artificial intelligence software grow. “Man is the primary element of the new digital economy “, this puts the work of Elisa Giardina Papa before our eyes. A new type of work accelerated by algorithms. A new digital factory.

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