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According to what was reported by the newspaperProtocol, Google he would give a presentation behind closed doors in which he illustrated Project Caviarcode name of an initiative to develop free-of-license and open source alternative solutions aDolby Atmos And Dolby Vision.
Google’s primary goal is to implement the technology on YouTube, its own video streaming platform that does not use any of Dolby’s solutions. Of course, however, in order for users to be able to use the functions, it is essential that the manufacturers of TV, decoder, set-top box and whatever else makes their devices compatible.
But why would Google plan to “make war” on Dolby? For the implementation of Dolby Visionfor example, Dolby Laboratories requires a$ 2 or $ 3 “fee” for each device product. At the same time, no cost is applied to those who produce the content.
Roshan BaligaGoogle’s product manager, argues that the costs of Dolby technologies are prohibitive for those who want to offer media players under $ 50 like the Chromecast. Furthermore, the lack of an alternative is detrimental to producers and, above all, limits competition.
The Project Caviar initiative would be divided into two pillars: HDR10 + as an alternative to Dolby Vision AndImmersive Audio Container instead of Dolby Atmos. The second is a project within the Alliance for Open Media that has already developed the AV1 codec, while HDR10 + the technology pushed by 20th Century Fox, Panasonic, Amazon and Samsung. At the moment it has not found the expected success, so much so that Amazon on Prime Video has chosen Dolby Vision for the HDR of the popular TV series “The Rings of Power”.
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