© Reuters. Hostess Brands “Twinkies” are displayed in a store in the Manhattan borough of New York City, U.S. July 5, 2016. REUTERS/Brendan McDermid/file photo


(Reuters) -Jif Peanut butter maker J.M. Smucker is nearing an agreement to buy Twinkies-owner Hostess Brands (NASDAQ:) in a deal that would likely be in the neighborhood of $4 billion, the Wall Street Journal reported on Sunday, citing sources.

Hostess’ shares have risen nearly 27% since Reuters reported that the company was exploring a sale after fielding takeover interest from major food makers.

The company has a market capitalization of about $3.73 billion, according to LSEG Eikon data.

Hostess became an acquisition target after it raised prices on some of its products to boost revenue, fueling investor concerns over its prospects.

Both Hostess and J.M. Smucker did not immediately respond to Reuters’ request for comments outside regular business hours.


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