“It is true that there are young people on TikTok – explains Bracelet – but the data now tell us that audiences of other ages have now arrived on the platform. On TikTok alternates one more communication smart to other content more institutional. Facebook and Instagram, on the other hand, today use them as if they were the old generalist TV in which he shares the interviews he does on television, a more traditional self promotion than the more light-hearted one of TikTok. This is an integrated communication with content specifically reshaped for the platform it uses even when it comes to the same video. This denotes a great care and particular attention for the audiences of the respective social networks and it has also been seen in the choice of its slogan. ‘Ready to revive Italy’ is not a slogan that polarizes like Letta’s ‘Choose’ and this probably would have damaged it starting from an advantageous position on the eve of the last election campaign ”.

From Pupo al Lord of the Rings

Each choice, therefore, seems to be meticulously reasoned even if it can materialize by drawing on a very wide range pop culture trunk. And it is perhaps thanks to her that she responds to pop with another pop she has probably managed to dodge – at least partially – the criticisms of celebrities, singers and influencers from millions of followers, starting from Chiara Ferragni who has repeatedly expressed dissent against the leader of the first Italian party.

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“If there is a leader who embodies pop perfectly she is – adds Bracelet – it can also be seen in the musical choices adopted ranging from Su di noi by Pupo to Il cielo è semper blu by Rino Gaetano (from which the singer’s family has dissociated, ed). It is about ‘national popular’ musicwhich everyone knows: use a medium language for a’average audience. And it is understandable because he speaks in a simple way, he gives simple examples, he uses key words that he then reuses in the same way in rallies and on television ”.

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For this reason, it seems almost natural that Giorgia Meloni was introduced in her final speech by the voice of Pino I teach that quotes The Lord of the Rings (to whom he gave the voice): “Vthe day of defeat will fail, but it will not be this day”, While an epic music accompanies the waving of the flags of the Brothers of Italy in Piazza del Popolo in Rome.

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