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Messi supplants the egg and becomes record holder on Instagram: the post with which la Pulce celebrates the victory of his Argentina at the Qatar World Cup has become most welcome of history of the social network, in place of that iconic representation of the egg which, in its simplicity, has attracted millions of clicks to date.
The image gallery of the footballer with the cup in hand is currently touching i 61 million likescollected in just one day, exceeding 56.7 million at very high speed world_record_egg (Egg Gang), whose intent at the time of publication – January 2019 – was exclusively to be talked about, without (apparent) ulterior motives.
Let’s set a world record together and get the most liked post on Instagram. Breaking the current world record held by Kylie Jenner (18 million!). We’ll make it 🙌
Initially it was thought that behind (or inside…) a simple egg was hiding something bigger, perhaps more serious, such as a protest against celebrities and influencers, others believed that it was a marketing move of an unidentified company: the advertiser Chris Godfrey – co-author of the post – later claimed to have published the post with the only intent to reach the highest number of likes on the platform. Let’s say that, regardless of everything, it was an interesting one social experiment which we are now convinced will regain strength in a long-distance battle with the Albiceleste phenomenon.
And do you prefer the egg or Messi? What is certain is that the Argentine footballer is used to records, and this one just obtained on Instagram is only the latest in a long series: just to name a few, Lionel Messi is the player with the most appearances in the world cup and the only one to have assisted in five different editions. Not to mention all the awards obtained in his career. But that’s another discussion.
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