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The Metaverse is an increasingly talked about virtual world, within which people, through i their avatarsthey will be able to do just about anything, potentially even buy a car. nissan looks with great attention and interest in this world and has therefore decided to choose Decentraland to land in the Metaverse.
And since the announcement concerned the Mataverse, Nissan has decided to offer a virtual event, in the presence of the avatar of Marco Taurus (CEO of Nissan Italy). To participate, he asked me to access my Metamask wallet to connect to a presentation where, on a ritual stage, Marco said that within this metaspace named e-POWER EXPERIENCEusers can discover the latest Nissan technologies of the new electrified range and, in particular, the uniqueness of the e-Power engine that we have already tested on the Nissan Qashqai and Nissan X-Trail.
Open to all users, the Nissan salon in the metaverse it also connects to the real world. Chatbots offer information and the Shop@Home platform it also allows you to calculate the value of your vehicle to be exchanged and to discover all the online purchase methods. Furthermore, a competition is available for a 24-hour (real) test drive with Qashqai e-Power, all of which also allows those who have a wallet (on Decentraland you can also enter as a “guest”), to obtain a personalized virtual gadget from nissan.
The activity linked to the metaverse envisages a cross-channel campaign with characters such as Ciro Immobile, striker of the Italian national football team, which will aim to generate traffic in this virtual showroom to allow users to interact even in further contests. The last step will be to offer a complete experience related to the purchase through the Shop@Home which will allow you to deepen technical topics.
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