Polo Ralph Lauren x Fortnite, to dress in the same skins as your character | Wired Italy

In the new collaboration Polo Ralph Lauren x Fornitethe polo player of the iconic American brand will ride a llama instead of the energetic pony appeared, for the first time in 1971, on the cuff of the American designer’s women’s collection. But if the skins Polo Ralph Lauren x Fornite will be available starting from 5 November onItem Shop of the game, Fornite players and fans of limited editions, already from 2 November, they will have the opportunity to buy the garments (to be actually worn) from the collection inspired by the digital one.

“Ralph Lauren has always designed dreams and created new worlds and today ours collaboration with Fortnite will offer a one-of-a-kind experience to a community of next-generation gamers and consumers. The partnership offers acompletely new interpretation of the brand Ralph Lauren entirely focused on the future. We are excited to continue to play a leading role in digital exploration by leveraging our decades of pioneering innovation experience.“, he has declared David Lauren, Chief Branding and Innovation Officer of Ralph Lauren. From 2020, Ralph Lauren’s forays into the world of eSport and the metaverse you are never an exception. Collaborations with Snapchat, Zepeto, Roblox and the G2 Team these are just some examples of the natural propensity of the American brand towards new lifestyle worlds that also include the digital reality, which is crucial for several new generations of consumers.

The collaboration is based on Ralph Lauren’s long experience in the field of digital innovation and storytelling. As a pioneer of one of the first sites of e-commerce more than 25 years ago at the most recent creation of immersive virtual experiences enriched by augmented reality and the launch of unique digital products, Ralph Lauren constantly pushes the boundaries of what it means to develop new dynamic worlds both in real life and online. Polo Ralph Lauren x Fortnite really aims to merge multiple worlds two and two: physical / digital, style / entertainment, fashion / game, just to name a few. Among the main events that will characterize the November the launch in live stream on Twitch and the Fortnite tournament to be held in Ralph Lauren stores around the world.