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TaTaTu disembarks atEuronext in Paris and its shares immediately jumped up by 67.5% bringing the capitalization from the initial 1.6 billion euros to 2.7 billion euros. But perhaps it is not entirely clear what was listed on the French capital stock exchange: in other words, what is TaTaTu?
TaTaTu is a Italian social network born in 2018 owned by TaTaTu SpA, a company founded and led by Andrea Iervolino. Unlike the competition, rewards users based on time and activities performed on the platform: in practice, the user earns loyalty points in the form of TTU Coins (worth $ 0.25) each time
- has a new follower
- someone leaves a like, looks, comments or shares its content
- watching a video (also a movie or TV series)
Tokens can then be redeem yourself to bid at auctions (you can also win a dinner with famous people), shopping on e-commerce of TaTaTu or at some partner stores (the latter option has not yet been activated, but is coming soon).
The goal of the social is to get to 60-80 million subscribers by 2026. An ambitious plan, yes, but not impossible, especially considering that the users of the platform have grown from just 95,000 in January to 350,000 in August. The market is full but perhaps not yet saturated: Facebook, Twitter, TikTok or Instagram have a clearly higher diffusion, but none of these are structured like TaTaTu which, like it or not, offers something different to users by encouraging them to participate through attribution. of a tangible value to the activities carried out. And this, for social media, represents a first.
The direct listing on Euronext Growth Paris represents an important milestone in implementing our vision of forever changing the relationship between social media users, their data and the online world – Andrea Iervolino, CEO and founder of TaTaTu
TaTaTu is available on Android and iOS: follow the download links.
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