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After Captain Nemo, Captain Findus is probably the most famous commander of the seven seas. It is no coincidence that in the UK they sanctioned in a survey that it is second only to Captain Cook. Her friendly face suggests a lot of friendliness and experience, but also novel adventures. The character was created in 1967, played for 30 years by London actor John Hewer. In Italy the historical face of Capitan Findus is that of Giovanni Cattaneo, who impersonated him in many commercials of the 70s and 80s.
The Californian (Hollywood chewing gum, 1969-71)
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A real hard of the Carosello. When something happened, he was ready to intervene, jumping on his bike, but not before he had unwrapped a chewing gum. They are commercials, written mostly by Biagio Proietti, the author of the cult TV original Where’s Anna? As Proietti said: “I wrote a series for the American gum Hollywood, The Californian, the one set in wild Mexico, where a mysterious man, riding a mammoth motorcycle, arrives in a remote village, chews a gum and solves the serious problem that afflicts and torments the poor villagers, and then skidding flies to another village, another tire and another miraculous rescue“.
Beppe the Railwayman (Lima trains, 1971-78)
For many years he was the testimonial of the Lima trains, and he was exactly how you imagine the classic stationmaster of a small provincial village. It actually was a traffic policeman from Milan, noticed by an advertiser with a keen eye on faces that are not forgotten. Antonio Zago, the “railwayman” with the handlebar mustache, appeared in many advertisements for Lima. The funniest are those of a 1972 campaign whose claim is from time to time “Beppe eats Lima”, “Beppe laughs Lima”, “Beppe screams Lima”, “Beppe laughs Lima”, where the railway worker bites into packs of trains, he looks at them amused, cheers them on with enthusiasm.
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