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If Berlusconi’s presence on TikTok has been seen by several experts as that of a grandfather with his grandchildren, that of Matteo Salvini. The leader of the League received a blow from the vote, despite being the party that most of all spent on digital advertising, with a drop that took him to a paltry 8%. But Salvini on TikTok is exactly like in the election campaign: his communication strategy, especially that of social media, on the other hand is an eternal election campaign. So nothing changes if you vote in two, two hundred or two thousand days.

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Indeed, if you can, you try to do more: and so on his profile it still happens often to see him in direct after 11pm. In these three weeks after the vote, the Northern League’s account has 12 TikToks, some of which are characterized by a strong transmedia component. Salvini, in fact, is a master in riding the wave of virality: and so we see him responding to the video-protest of Giulia Torelli (the influencer who had complained about the victory of the center-right in the elections, which he said was caused by the elders’ vote), or criticize a video about Maranza (i.e. the thugs from the suburbs that were talked about this summer in Riccione and who had already been brought into question on social media by alleged right-wing voters), and again comment on the words of a girl who expressed her doubts about safety in Milan . In short, for him the electoral propaganda continues.

At least we are left with the memes

So what remains of the first historic electoral campaign of TikTok? Not much in terms of content, to be honest. What can console us, however, is there large amount of content remixed by politics and that creators they have been able to make it viral. An electoral campaign like the one we left behind, in fact, left us more than an embarrassing moment and, perhaps for this reason, it was easy to create new pop content. TEL Jfor example, he took an excerpt from a Matteo Salvini live broadcast in which he talked about drugs and created an explosive remix.

TikTok content

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TikTok content

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It could only happen the same thing for Silvio Berlusconi. The Forza Italia leader, as mentioned, conquered the audience of TikTok immediately and became the subject of a vast amount of entertainment content derived from the revival of its strongest content.

TikTok content

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TikTok content

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Giorgia Meloni, on the other hand, he wins the medal most imitated: many creators have exploited some of his audio, or have directly interpreted the leader of the Brothers of Italy in an ironic key. At least, this momentary presence on TikTok has left us quite a bit of meme.

TikTok content

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TikTok content

This content can also be viewed on the site it originates from.

TikTok content

This content can also be viewed on the site it originates from.

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