Circleville, Ohio – In 2019, Natural Resources Defense Council (Nrdc), a non-governmental organization based in New York, publishes a report concerning a rather private moment in our daily habits: the consumption of paper for personal hygiene, from handkerchiefs to kitchen rolls to toilet paper ones. The report is titled The issue with tissue (tissue is the English name of the product sector). Basically, this is the thesis, the production of personal hygiene paper destined for the US market would cause the clearing of large portions of boreal forest in Canada: because at the base of the process, after all, there are always trees.

If the environmental costs of automotive and oil & gas are known and studied, little is known about many other sectors. The Nrdc report has the merit of opening a glimpse into an area rarely considered, but with a significant impact. From the consequences of cutting forests to emissions for the transport of timber, from the enormous amount of water required for processing to the consumption of gas for drying, up to the impact of the millions of kilometers traveled for distribution.

Not surprising, come to think of it. Modernity, well-being, have always had environmental repercussions. It is said that in Soviet Union circulation of the Pravda was very highalthough it was a notoriously deployed sheet, because the newspaper cost less than toilet paper. Even in Italy, the elderly say, until the beginning of the seventies, newspapers were used for personal needs. Then came the first rolls, with a rough grain and dark color: within a few years, the public became more demanding and got used to white, which means additives, i.e. pollution. Quality and softness come at a cost, but few would give it up.

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Despite this, the new inspiration for sustainability and relationships such as that of Nrdc they induced a part of the industry to run for cover, trying to reduce the environmental impact and pushing producers to find alternatives. The NGO admits it: something is moving. Not for everyone, of course. But more and more companies have embarked on the path of greater environmental awareness.

Between these Sofidel, an Italian multinational based in Lucca and present in thirteen countries, including the United States, and that own in America it has set up one of the most modern factories to the world in the sector. An attempt to be at the forefront of technology and reduction of environmental impact, the result of an investment of four hundred million euros.

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