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According to rumors reported by Reuters, Toyota would be considering review its electric car strategy to better compete in a booming market in which it has been slow to enter, as we all know. According to what was communicated in the report, the plan would still be in development but if the proposals were to get the green light, the Japanese brand would heavily revise its plans to launch new electric models. A strategy, remember, from 38 billion dollars.
To define the new course of action, Toyota would have created a new workgroup. Apparently, the goal would be to outline the new plans by early next year. The report adds that revamping the electrification strategy could slow down the launch of electric vehicles already in the planning phase. This slowdown, however, could allow Toyota to come to have a more efficient production process.
In fact, among the many things under discussion, there would also be the development of one new platform for electricity which would replace the e-TNGA. New platform that would allow the Japanese brand to reduce costs. A review of the electric-car strategy would also address criticism from environmentalists who argue that Toyota has been too slow to embrace electric vehicles.
Toyota continued to be very critical of electric vehicles, as we have seen in recent months, even though last year it presented an ambitious plan that foresees the debut of many electric models over the next few years.
The desire to change the project was triggered, according to the report, by the awareness that Tesla has established a new benchmark for i production costs of electric vehicles thanks to the use of technologies such as Gigapress which allows the American car manufacturer to produce larger parts of the car.
Furthermore, Toyota predicted that demand for electric vehicles would not take off for several decades. The manufacturer had developed the e-TNGA platform so that electric vehicles could be produced on the same assembly line with gasoline and hybrid cars. However, sales of electric models are growing rapidly and manufacturers are investing more and more in this sector. Therefore, a new strategy is needed which could also include the development of a new platform (or a heavy modification to the current one).
We will see what happens. Toyota, however, has all the means to recover the lost ground. Like all reports, this too must be taken with due caution. If the Japanese brand intends to review its strategy, we will surely know more in the coming months.
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