Subscription-based services have become so ubiquitous it’s hard to remember a time when they weren’t the norm. Streaming companies have sought to take advantage of that norm by fleecing consumers for everything they’re worth — just look at Netflix’s decision to start running advertisements.
Another benefit of leveraging NFT technology is that streaming services can increasingly be used to create communities. As with all consumer culture in the digital world, we are what we consume. NFTs, however, have the potential to make the relationship between the consumer and what is consumed far more profound.
Andrea Berry is the head of development for Theta Labs.
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