Twitter, more expensive Blue plan coming with no ads and no default views

Twitter it will change again. It’s the “promise” made by Elon Musk in a series of tweets published in the last few hours concerning various aspects of the social platform. In particular, the CEO owner announces news about Bluethe frequency of advertisements and the default view of the tab For you.

Subscribing to Twitter Blue brings some benefits upon payment of $8 a month or $84 a year (in the US, as a reference). Among other things, we remind you that the cost increases if the subscription is made via iOS and Android: in fact, the amount requested per month from mobile is 11 dollars. With Blue, for example, subscribers will be able to publish posts of up to 4,000 characters, as well as upload videos of up to 60 minutes (maximum 2GB) and have priority in replies to tweets with which they interact.

Nonetheless, however, advertising remains, even if halved. And this seems to be that users did not particularly like it. So much so that Elon Musk has announced a (possible) new subscription type”from the highest price“ which will allow completely eliminate advertising messages. This is probably a decision taken after seeing the very limited number of users who have activated the premium service.

The advertising news doesn’t stop there: in another tweet, Musk admits that the ads are “too frequent and too large“. “We will be taking steps to address both over the next few weeks“, he says. In case a “plus” subscription of Twitter Blue completely ad-freetherefore, those who continue to view it – i.e. subscribers to the current (single) Blue plan and basic users – will be able to be more focused on tweets and the feed which will, yes, be interrupted by advertising messages, but less frequently and with smaller dimensions.

The tab will also change soon For youwhich now represents the default view every time you log into Twitter. This is what Elon Musk’s message reads:

Twitter’s next update will remember if you were on “For you” (aka recommended), “Followed” or custom list and stop going back to recommended tweets.

So soon it will be possible decide which tab to display every time you log into Twitter. In Musk’s message it is also announced that users will be able to reorganize the top bar, for example by creating a custom order for the “For you” and “Followed” tabs.