More digital tokens than physical cards. Visa announced that it has issued over 4 billion tokens all over the world through Visa token service (Vts). Twice in one year and more than physical Visa cards in circulation around the world. For the company it is “a milestone in its offer dedicated to the security of digital payments and further accelerating the processes of innovation and acceptance of ecommerce“. “A milestone that confirms the important level of security that tokens offer to merchants, issuers and consumers”Says Visa.

There tokenization is a simple but effective concept, which Visa pioneered: Preserve and Reduce Sensitive Payment Data to Prevent Fraud and Make Digital Payments Safer – said Jack Forestell, Visa’s executive vice president and product manager. The increase in issuers, acquirers, merchants and consumers confirms that the future of money can only be digital and based on trust.

On the e-commerce front, the increase in online transactions in Italy continues to double-digit. At the same time, the success of online shopping is accompanied by an increase in consumer expectations and the demand for simple and secure transactions. In this field, Visa is anticipating consumer demand through the Visa Token Service platform replaces 16-digit Visa account numbers with a digital token that only the company can unlock, thus helping to protect the account information from scammers and bad faith individuals.

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Visa presents the tokens as “invisible protectors of ecommerce and from which the entire payment ecosystem can benefit: issuers, acquirers, merchants and consumers derive numerous benefits, including reduction of fraud, ease of use on all devices and much more“. Visa analysis shows that among over 8,600 issuers and 800,000 merchants, Visa tokens reduced fraud rates by up to 28% and increased approval rates by 3%increasing merchant sales and saving them fraud-related expenses.

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