Bebe Rexha, the Grammy-nominated singer/songwriter, is bringing her talents to the metaverse. The pop singer is partnering with Web3 platform TerraZero to build Bebe’s Hot Box Mothership, a unique metaverse experience. What do we know about Bebe Rexha’s first foray into the digital world?
What is Bebe’s Hot Box Mothership?
Bebe’s Hot Box Mothership uses TerraZero’s “Intraverse Technology” to allow fans to experience and explore a carefully-crafted virtual space. The metaverse environment is a vintage-themed spaceship containing new music by Rexha and special prizes. There’s even a mechanism allowing users to smoke a virtual blunt. This collaboration marks the first time Warner Records, Rexha’s music label, is utilizing TerraZero’s Intraverse Technology.
Who is Bebe Rexha?
Rexha got her start in the music industry by writing songs for other artists. Most notably, she wrote the track for Eminem and Rihanna’s hit track “Monster”. She followed that success by putting out chart-topping hits of her own.
Some of Rexha’s best-known songs include the multi-platinum hit “Me, Myself & I” and the popular club anthem “In the Name of Love”. Perhaps her most famous song, however, is the 2017 10x Platinum track “Meant to Be,” a duet with country powerhouse Florida Georgie Line. Rexha is having another successful campaign this year. She earned her third Grammy nomination with “I’m Good (Blue),” a collaboration with French DJ legend David Guetta.
She also just released a new song, “Satellite” that features rap icon Snoop Dogg. The track is ostensibly a stoner anthem and came out in time for 4/20, the official holiday for marijuana enjoyers. To accompany the track, Rexha and Snoop appear in an animated music video modeled after The Jetsons, a Hanna-Barbera cartoon from the ’60s featuring a family living in a sci-fi future.
With hit songs like “Satellite” and forward-thinking activations like Bebe’s Hot Box Mothership, Rexha seems poised to become a global phenomenon.