German automobile manufacturer Porsche has announced its foray into the ever-growing non-fungible token (NFT) art market, becoming the latest automobile company to jump on the bandwagon. It is as thrilling as it gets!
The globally renowned brand, known for its high-performance sports cars, SUVs and sedans, debuted its NFT collection featuring the legendary 911 model at Art Basel in Miami, Florida.
To be honest, Porsche fans couldn’t have asked for more. Getting hands on the NFTs of one of the most powerful cars ever made will be on the mind of everyone who gets thrilled with all things supercars.
For the unversed, NFTs basically are a type of digital asset which is unique and cannot be replicated or replaced. The artwork is often used to represent items such as collectible art, digital artwork, and in-game assets.
The intersection between automobiles and the NFT world is expected to further witness similar launches to create intriguing experiences for both brands and enthusiasts. It truly has revolutionized how companies used to engage with their customers.
“This project is an additional element of our digitalisation strategy. We’ve made our commitment for the long haul and our Web3 team has the autonomy to develop innovations in this dimension as well. Innovation management at Porsche also sees potential in the purchasing experience, the metaverse and the supply chain. Vehicle and sustainability issues are also being considered,” Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT at Porsche, said in an official statement.
In total, 7500 NFTs related to Porsche will be minted. Also, there are more than 150,000 design combinations that are yet to be unlocked by creators for the 911 NFT. Through a collaborative and immersive process that lasts several months, creators can add their touch to their unique NFTs. “Owning one of 7,500 Porsche 911 NFTs gives you access to a new world of Porsche where the rewards are real and unique to you,” the automaker said.
Between The Lines
Porsche is not the first automobile manufacturer to release NFTs based on its popular cars. In 2020, Elon Musk-led electric vehicle maker Tesla released a limited edition NFT of one of its cars, with the assets getting quickly snapped up by collectors, highlighting the growing interest in NFTs among investors and brand followers.
The iconic German sports car manufacturer’s entry into the world of NFTs is an indeed exciting development for both the company and the NFT market. It signals that not just new-age brands, but even traditional companies are starting to see the potential of the technology and are looking for ways to use it to their advantage.
With more companies heating up a fairly new market, it is expected that the use of NFTs will continue to grow and evolve further, with brands aiming to increase their market share by bringing brands and customers closer than ever. It’s a true win-win situation.
Launching Your Own NFT Stores
The popularity of NFTs has exploded in recent years, with many companies and individuals seeing them as a way to own and trade unique digital assets. It is innocuous to say now that most brands will ultimately come up with their own NFTs to provide an immersive experience to their customers.
However, while one might think that launching your own NFT store could be tiresome and quite expensive, in reality, it isn’t. Coming up with your NFT marketplace only needs creative artwork to sell. The rest can be handled by platforms like NFTICALLY.
Setting up your NFT store via NFTICALLY takes just a few minutes. Once you set up your own NFT marketplace powered by NFTICALLY, anyone will be able to buy or sell digital assets on the platform. This simply means that you can earn by selling your NFTs as well as earn royalties or commissions on the sale of digital artwork sold on your platform by other creators as well.
So, if you’re a gaming, entertainment, or consumer brand or any company catering to the masses, building your own NFT store to give a boost to your digital presence must be on your cards. If it’s not, you could lose to your competitors who are upping the ante in the metaverse world.
The platform’s availability on Polygon, Ethereum, Digital Art, and Mint, among others, makes it furthermore easy to use and popularise among investors of NFTs. It indeed is the best time to grow your brand leveraging the uniqueness of NFTs.
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